As the biggest challenge the world has faced in my lifetime played out, my role was to stay home. With no medical expertise and no link to the food supply chain beyond end consumer, I was officially “non-essential”. While hard- working and clever people around the world heroically used all their energy to combat coronavirus, I sat home and did nothing. Immensely grateful, and not unused to free-riding, I felt useless.
Now the medical emergency is subsiding (at least here in New Zealand), attention is turning to the economic crisis left in its wake. Coronavirus exposed not only the fragility of human health, but the fragility of global consumer capitalism. While combating the virus was the domain of the essential few, resuscitating the economy is something we will all be called upon to do.
I expect the call to be loud and relentless, casting wanton consumerism as an act of pure heroism. Remember what it was like during the Global Financial Crisis? It’ll have nothing on this. And primed by boredom and survivors’ guilt, we’ll be more ready to respond to the call than ever before.
But before you start dutifully clicking “add to cart” at every opportunity, take a breath. Don’t leave yourself at the mercy of advertisers and their plans for your money. Make a plan of your own.Continue reading “Creating your own economic stimulus package”